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EXPLAINER VIDEO
LUMINA
CHALLENGE
PROCESS
How can Lumina explain a complex product in a clear and engaging way without relying on voiceover? The video needed to stay true to their existing visual identity while feeling fresh, fast-paced and easy to follow, with minimal on-screen guidance.
I developed a visual language that built on Lumina’s existing identity while introducing more movement and energy. I used animation, pacing and simple visual cues to guide the viewer through the product without overwhelming them with text or instructions. The challenge was to find the balance between letting the visuals speak for themselves and giving the viewer just enough guidance to follow along.
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