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EXAM
TINY LIVING
CHALLENGE
PROCESS
How can a visual identity communicate the simplicity, freedom and personality of tiny living? For my exam project, I developed a visual identity for a concept focused on tiny houses, aiming to make the idea of living with less feel inspiring, modern and desirable.
II explored how typography, colour, imagery and graphic elements could come together to create a flexible identity. I wanted the visual language to reflect the compact and functional nature of tiny houses while still feeling playful and personal. I developed the identity across different touchpoints to create a cohesive brand experience.
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